Fundraising & Technology

#Giving Tuesday… Then What?! Maximizing your relationship with Giving Tuesday Donors

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The vast majority of organizations now understand the significant and unprecedented impact of #GivingTuesday. So you dedicated the time and resources into planning your campaign, your communication plan, and scheduling your social media posts, but have you thought about what will happen to all these new donors in December? If your organization invested in #GivingTuesday, …

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Our Top 5 Tips for Giving Tuesday!

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To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective Giving Tuesday Campaigns and compiled our top five tips to ensure your campaign exceeds the target! Put Mission at the Center People will find, support, and promote your cause if they believe in your mission! Finding stories that speak directly to …

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Your grandma is on Facebook: Is it time to reassess how we target older donors?

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“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our association with older donors and direct mail is one of the most adamantly held beliefs in the fundraising space. Our need to ardently defend our older donors from the attacks of audacious email campaigns or heaven forbid social media targeting …

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Why Text to Donate is the Tool of Choice for Canada’s Leading Fundraisers

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The Canadian Red Cross, CAMH, UNICEF,  SickKids – all examples of leading charities with innovative, best in market, fundraising teams. What’s another thing they have in common? They have all effectively implemented text-to-donate campaigns. Data provided by the Mobile Giving Foundation Canada (MGFC) shows donations in March 2020 were up 980% over the same time-period …

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Why you should be using professional fundraisers

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A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …

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Fundraising Trends 2021 – Part Two: Don’t just survive, thrive!

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Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …

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Fundraising Trends of 2021 – Part One: Digital, Digital, Digital!

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2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …

Read moreFundraising Trends of 2021 – Part One: Digital, Digital, Digital!