Is TikTok the Next Fundraising Frontier?

As a fundraising agency dedicated to finding and perfecting the next fundraising innovation, we have been keeping a close eye on TikTok and its potential for use in fundraising. Unlike many other social media channels that we’ve already demonstrated as effective fundraising tools, we held back on TikTok. There are two key drivers of our …

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Tactical or Strategic?

As an organization that has the privilege of running integrated fundraising strategies for some of Canada’s most impactful charities, we see firsthand the incredible power of the telephone in connecting with donors. Whether it be for a simple stewardship activity, an emergency cash appeal, or a conversion to monthly giving no channel is as effective …

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Why you should be using professional fundraisers

A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …

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Fundraising Trends 2021 – Part Two: Don’t just survive, thrive!

Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …

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Fundraising Trends of 2021 – Part One: Digital, Digital, Digital!

2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …

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Converting #GivingTuesday Donors into Long Term Supporters!

#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …

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Using SMS to Help Double Direct Mail Response

FD Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success.  Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …

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Discover the Fastest Growing Fundraising Tool

Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors …

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Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3

As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking forward, trying our best, and doing something new. As such, you can imagine that I have a rather unique take on a fundraising conference like the Data & Marketing Association Nonprofit Federation in Washington DC this past February. What …

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