Creative Ways to Incorporate your Board into Donor Stewardship
Your board of directors can be an incredible asset to your overall fundraising strategy. While...
What is a Monthly First Organization and Why You Should Be One
You have convinced your board in the value of investing in monthly donors, you have developed an...
Conversations with your Board: Investing in a Monthly Donor Program
As a fundraising professional, you have long understood the value of an integrated, multi-channel...
Three Elements of a Successful Direct Mail Campaign
1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are...
Always Ready – The Red Cross and Fundraising Direct
At the Red Cross, we talk about being prepared a lot. We want every household across the country...
The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3
This is my second article on the DMA Fundraising Conference and today we’re looking at the science...
Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3
As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking...
6 Things Every Fundraiser Needs to Know about Monthly Donors
Every fundraiser knows that monthly donors are much more valuable to their organization than one...