The Anchoring Effect
The good folks at the Program on Negotiation at Harvard Law School do us a favour by defining the...
Creating a community and why it’s important
At Fundraising Direct, we have been champions of donor-centric mission-driven fundraising for the...
Steward your donors with SMS
There are settings on your phone and apps available that will stop your notifications when you get...
Why donor engagement matters
Last time, we talked about donor engagement as the new acquisition. By focusing energy and...
Integrated Lottery Lead Generation
If we have learned anything over the last two years, it is that sustainability should be at the...
Creating meaningful engagement with donors
Jay Hollister is, as he describes himself, a customer-experienced obsessed professional. He began...
#Giving Tuesday… Then What?! Maximizing your relationship with Giving Tuesday Donors
The vast majority of organizations now understand the significant and unprecedented impact of...
Our Top 5 Tips for Giving Tuesday!
To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective...
Your grandma is on Facebook: Is it time to reassess how we target older donors?
“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our...
Why Text to Donate is the Tool of Choice for Canada’s Leading Fundraisers
The Canadian Red Cross, CAMH, UNICEF, SickKids – all examples of leading charities with...