Bad data may be costing your organization fundraising dollars: A donor preference campaign can change that
A month before Mother’s Day, I received an email from Canva acknowledging the holiday can be...
Easy ways to improve monthly donor retention
Last time, I shared a story about celebrating too soon and when I could not see the forest for the...
The Anchoring Effect
The good folks at the Program on Negotiation at Harvard Law School do us a favour by defining the...
Creating a community and why it’s important
At Fundraising Direct, we have been champions of donor-centric mission-driven fundraising for the...
Steward your donors with SMS
There are settings on your phone and apps available that will stop your notifications when you get...
Why donor engagement matters
Last time, we talked about donor engagement as the new acquisition. By focusing energy and...
Integrated Lottery Lead Generation
If we have learned anything over the last two years, it is that sustainability should be at the...
Creating meaningful engagement with donors
Jay Hollister is, as he describes himself, a customer-experienced obsessed professional. He began...
#Giving Tuesday… Then What?! Maximizing your relationship with Giving Tuesday Donors
The vast majority of organizations now understand the significant and unprecedented impact of...
Our Top 5 Tips for Giving Tuesday!
To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective...