What is a Monthly First Organization and Why You Should Be One
You have convinced your board in the value of investing in monthly donors, you have developed an integrated monthly donor acquisition program, and you have a user tested your online monthly donor signup – What is the next level of monthly giving success? How can you radically increase your monthly donors numbers and financial impact? You need to move your monthly donor program from being just one offering to being the offering, you need to become a monthly first organization. … Read More “What is a Monthly First Organization and Why You Should Be One”
Conversations with your Board: Investing in a Monthly Donor Program
As a fundraising professional, you have long understood the value of an integrated, multi-channel monthly donor program. At Fundraising Direct we often hear about one barrier to ensuring your organization can invest in an effective program – your board of directors. A well-crafted monthly donor program with the capacity to make a financial impact takes investment of time, team resources and budget. Fundraising Direct wants to help you frame your next board proposal with the top 3 reasons your board … Read More “Conversations with your Board: Investing in a Monthly Donor Program”
Three Elements of a Successful Direct Mail Campaign
1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are receiving direct mail from other organizations (shock, horror!) and their mailboxes are full of delivery pamphlets, bills and postcards. In order to move your donors from passive readers to active direct mail donors you need to ensure your creative goes beyond what was successful last year. There are so many solutions to ensuring your direct mail piece stands out, think about incorporating color blocking, experiment … Read More “Three Elements of a Successful Direct Mail Campaign”
Creative Ways to Incorporate your Board into Donor Stewardship
Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your integrated donor stewardship strategy. Here are 3 ways to get your board involved: Follow-up thank you video Every donor should feel that their donation has made … Read More “Creative Ways to Incorporate your Board into Donor Stewardship”
Discover the Fastest Growing Fundraising Tool
Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors to use their phone to make quick one-time gifts or sign-up as a monthly donor. The change in their guidelines in 2016 has now allowed … Read More “Discover the Fastest Growing Fundraising Tool”