Using SMS to Help Double Direct Mail Response
CAMH Case Study Over the past decade Fundraising Direct has been working with our clients to test...
Creative Ways to Incorporate your Board into Donor Stewardship
Your board of directors can be an incredible asset to your overall fundraising strategy. While...
What is a Monthly First Organization and Why You Should Be One
You have convinced your board in the value of investing in monthly donors, you have developed an...
Conversations with your Board: Investing in a Monthly Donor Program
As a fundraising professional, you have long understood the value of an integrated, multi-channel...
Three Elements of a Successful Direct Mail Campaign
1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are...
Always Ready – The Red Cross and Fundraising Direct
At the Red Cross, we talk about being prepared a lot. We want every household across the country...
The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3
This is my second article on the DMA Fundraising Conference and today we’re looking at the science...
Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3
As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking...
6 Things Every Fundraiser Needs to Know about Monthly Donors
Every fundraiser knows that monthly donors are much more valuable to their organization than one...