25 years of experience with a track record in innovation and results
At Fundraising Direct we are passionate about innovation and creativity. We deliver fundraising solutions that drive progress and change and support the mission of our clients, the leading not-for-profit organizations and charities in Canada.
We believe in a donor-centric approach and put the supporter relationship at the centre of everything we do. Your mission, data, and supporter insights drive the execution across all channels, including out of home, digital, direct mail, and telephone.
We can transform your fundraising program. Contact us today.
To deliver creative solutions that exceed our clients’ expectations and fundraising goals
A community of prosperous and progressive not-for-profit organizations achieving success
- To lead the market in direct response
- To influence social change
- To inspire and nurture excellence
- To deliver value through efficiency
The people that make it happen
Owner & Founder
+ About Karl
After 25 years of creating fundraising programs for UK charities and running one of the UK’s largest fundraising agencies, Karl decided to move to a place with less rain, proper mountains, and a progressive government. Apart from helping clients to come up with great fundraising strategies, his main role is as the agency’s coffee-boy. When not busy running the agency Karl can be found on any type of board. (snow, kite, or long)
+ About Graeme
With a track record in running operations in four different countries and the inaugural employee at Fundraising Direct, Graeme has a hand in everything that goes on at the agency. A strong director and dedicated fundraiser with many years of experience, he ensures that the agency runs smoothly and that nothing gets in the way of supporting our clients and their causes. Graeme’s dog Bernadette is a frequent visitor to the office.
Client Services Director
+ About Lindsay
Lindsay is a data-driven fundraising leader with 12 years of experience in higher education, healthcare, and charitable organizations. She brings her passion for learning and strategy to her role as Client Services Director, where she partners with mission-driven organizations to connect with supporters and maximize resources. Lindsay enjoys the thrill and challenge that comes with moving to a new place, having grown up in the Arizona desert, and lived in London and Boston before landing in Montreal.
Head of Creative
+ About Ada
After spending over 18 years in the consumer products and retail sectors, first riding ATVs and watercraft, and most recently dabbling in diamonds and the world of luxury jewellery, Ada joined FD as Head of Creative. She’s passionate about brand strategy and digging into consumer insights and is using her marketing skills to help drive social change. When she’s not devising brand strategy, you’ll find her in the kitchen living out her second passion: baking.
+ About Jon
Jon is one of the longest-running members of the Accounts Team and is known for being FD’s own Canadian stereotype. Fueled by his passion for social issues and a deep love for coffee, Jon can often be found working hard to deliver campaign results for his clients. By looking at problems through a different lens, Jon can be counted on to find fundraising solutions for his team and clients. When not working, Jon can be found with a book in one hand and an Americano in the other.
+ About Chris
Chris draws on his experience in international development to help bring a different perspective to tackling problems and providing innovative solutions. FD’s resident Excel-expert, Chris enjoys diving into the numbers to help optimize campaigns. When he is not analyzing a spreadsheet or devising a formula you will often find Chris world-building with his writing group or reading some new feminist laden comic.
+ About Tessa
With a commitment to servicing the non-profit and charitable sector, Tessa chose to transfer her skills as a sales manager into the world of fundraising. Having originally started at FD as a telephone fundraiser, her numerous conversations with donors have given her invaluable insight into their diverse motivations for providing ongoing support. While Tessa is definitely a city person, she will take any opportunity she can to spend time out in nature.
+ About Shannon
With a background in economics and international development, Shannon brings a solution-oriented approach to fundraising. She is the office mathlete and is passionate about finding data-driven strategies to optimize fundraising programs and enact positive change. When she’s not working, you can usually find Shannon baking an extravagant cake while drinking her 7th coffee of the day.
Content & Mobile Manager
+ About Nathan
Nathan’s first step into the world of fundraising was as an alumni caller for his university – ever since, he has been passionate about finding ways to leverage that experience in support of charitable causes. Having spent a year managing telephone campaigns at FD, Nathan uses his firsthand experience with donor conversations to produce compelling content for our fundraising teams. In his spare time, you will almost definitely find him immersed in a good book, or in the kitchen trying to master a new recipe.
+ About Maia
Maia stepped into the world of fundraising right after completing her Bachelor’s degree in Marketing and hasn’t looked back since. With a passion for client servicing and an undying thirst for knowledge, she loves digging deep into data almost as much as she thrives on researching script content. In her spare time, you might find Maia cuddling with the occasional foster kitten, testing out different sushi restaurants, or shamelessly winning the office step count challenge.
+ About Sabrina
Sabrina joined the FD Accounts team in 2019, looking to combine her background in marketing with her dedication to drive social change. In her spare time, you can find Sabrina catching up on some of her favourite podcasts or listening to the latest music releases.
Haley Serrano Zakia
+ About Haley
In her 3 years at FD, Haley has served in a number of roles across the fundraising, operations, finance, and client services teams. This unique experience and perspective within the company has allowed her to develop better strategies for data management and communication across departments, which proved essential during our transition to remote work. As account coordinator, Haley draws on her background in psychology, research, and data analysis to drive impactful results for her clients. When she’s not flanked by her two cats in remote meetings, you can find her biking around the island of Montréal or working on illustrations for her next mural.
+ About Kelly
With a background in both Psychology and Marketing, Kelly has a strong interest in consumer behaviour and identifying key trends within the fundraising industry. When she’s not at work, you can find her exploring the city for new restaurants or trying to teach herself how to play piano.
+ About Zara
Zara recently joined the FD team after having recently graduated in Economics and International Development. She is passionate about making an impact and is driven by creating social change through digital marketing. She is excited to bring her strategic and creative outlook to creating more digital campaigns with clients. In her spare time, you’ll find her cooking, drinking lots of tea, and travelling to scenic views.