25 years of experience with a track record in innovation and results

At Fundraising Direct we are passionate about innovation and creativity. We deliver fundraising solutions that drive progress and change, and support the mission of our clients, the leading not-for profit organizations and charities in Canada.

We believe in a donor-centric approach and put the supporter relationship at the centre of everything we do. Your mission, data and supporter insights drive the execution across all channels, including out of home, digital, direct mail and telephone.

We can transform your fundraising program. Contact us today.


To deliver creative solutions that exceed our clients’ expectations and fundraising goals


A community of prosperous and progressive not-for-profit organizations achieving success


  • To lead the market in direct response
  • To influence social change
  • To inspire and nurture excellence
  • To deliver value through efficiency


Karl Holweger
Owner & Founder
After 25 years of creating fundraising programs for UK charities and running one of the UK’s largest fundraising agencies Karl decided to move to a place with less rain, proper mountains and a progressive government. Apart from helping clients to come up with great fundraising strategy, his main role is as the agencies coffee-boy. When not busy running the agency Karl can be found on any type of board. (snow, kite or long)


Graeme Binning
With a track record in running operations in four different countries, and the inaugural employee at Fundraising Direct, Graeme has a hand in everything that goes on at the agency. A strong director and dedicated fundraiser with many years of experience, he ensures that the agency runs smoothly and that nothing gets in the way of supporting our clients and their causes. Graeme’s dog Bernadette is a frequent visitor to the office.


Ada Nazzari
Head of Creative
After spending over 18 years in the consumer products and retail sectors, first riding ATVs and watercraft and most recently dabbling in diamonds and the world of luxury jewellery, Ada joined FD as Head of Creative. She’s passionate about brand strategy and digging into consumer insights and is using her marketing skills to help drive social change. When she’s not devising brand strategy, you’ll find her in the kitchen living out her second passion: baking.


Jon Moffatt
Account Manager
Jon is one of the longest running members of the Accounts Team and is known for being FD’s own Canadian stereotype. Fueled by his passion for social issues and a deep love for coffee, Jon can often be found working hard to deliver campaign results for his clients. By looking at problems through a different lens, Jon can be counted on to find fundraising solutions for his team and clients. When not working, Jon can be found with a book in one hand and an Americano in the other.


Chris Martin
Account Manager
Chris draws on his experience in international development to help bring a different perspective to tackling problems and providing innovative solutions. FD’s resident Excel-expert, Chris enjoys diving into the numbers to help optimize campaigns.  When he is not analyzing a spreadsheet or devising a formula you will often find Chris world-building with his writing group or reading some new feminist laden comic.


Tessa Star
Account Manager

With a commitment to servicing the non-profit and charitable sector, Tessa chose to transfer her skills as a sales manager into the world of fundraising. Having originally started at FD as a telephone fundraiser, her numerous conversations with donors have given her invaluable insight into their diverse motivations for providing ongoing support. While Tessa is definitely a city person, she will take any opportunity she can to spend time out in nature.