25 years of experience with a track record in innovation and results
At Fundraising Direct we are passionate about innovation and creativity. We deliver fundraising solutions that drive progress and change and support the mission of our clients, the leading not-for-profit organizations and charities in Canada.
We believe in a donor-centric approach and put the supporter relationship at the centre of everything we do. Your mission, data, and supporter insights drive the execution across all channels, including out of home, digital, direct mail, and telephone.
We can transform your fundraising program. Contact us today.
To deliver creative solutions that exceed our clients’ expectations and fundraising goals
A community of prosperous and progressive not-for-profit organizations achieving success
- To lead the market in direct response
- To influence social change
- To inspire and nurture excellence
- To deliver value through efficiency
The people that make it happen
Owner & Founder
+ About Karl
After 25 years of creating fundraising programs for UK charities and running one of the UK’s largest fundraising agencies, Karl decided to move to a place with less rain, proper mountains, and a progressive government. Apart from helping clients to come up with great fundraising strategies, his main role is as the agency’s coffee-boy. When not busy running the agency Karl can be found on any type of board. (snow, kite, or long)
+ About Graeme
With a track record in running operations in four different countries and the inaugural employee at Fundraising Direct, Graeme has a hand in everything that goes on at the agency. A strong director and dedicated fundraiser with many years of experience, he ensures that the agency runs smoothly and that nothing gets in the way of supporting our clients and their causes. Graeme’s dog Bernadette is a frequent visitor to the office.
Chief People & Strategy Officer
+ About Lindsay
Lindsay is a data-driven fundraising leader with 12 years of experience in higher education, healthcare, and charitable organizations. She brings her passion for learning and strategy to her role as Client Services Director, where she partners with mission-driven organizations to connect with supporters and maximize resources. Lindsay enjoys the thrill and challenge that comes with moving to a new place, having grown up in the Arizona desert, and lived in London and Boston before landing in Montreal.
Head of Creative
+ About Ada
After spending over 18 years in the consumer products and retail sectors, first riding ATVs and watercraft, and most recently dabbling in diamonds and the world of luxury jewellery, Ada joined FD as Head of Creative. She’s passionate about brand strategy and digging into consumer insights and is using her marketing skills to help drive social change. When she’s not devising brand strategy, you’ll find her in the kitchen living out her second passion: baking.
+ About Sarah
Sarah has over twenty years experience in the fundraising industry and a passion for human rights. With a degree in Law and a post-graduate Legal Masters in ‘International Development Law & Human Rights’, Sarah combines her knowledge and experience to raise funds for humanitarian causes and beyond! Sarah loves to read and workout in her spare time, as well as spend time working on the garden.
Director of Client Success
+ About Tessa
With a commitment to servicing the non-profit and charitable sector, Tessa chose to transfer her skills as a sales manager into the world of fundraising. Having originally started at FD as a telephone fundraiser, her numerous conversations with donors have given her invaluable insight into their diverse motivations for providing ongoing support. While Tessa is definitely a city person, she will take any opportunity she can to spend time out in nature.
+ About Maia
Maia stepped into the world of fundraising right after completing her Bachelor’s degree in Marketing and hasn’t looked back since. With a passion for client servicing and an undying thirst for knowledge, she loves digging deep into data almost as much as she thrives on researching script content. In her spare time, you might find Maia cuddling with the occasional foster kitten, testing out different sushi restaurants, or shamelessly winning the office step count challenge.
+ About Shannon
With a background in economics and international development, Shannon brings a solution-oriented approach to fundraising. She is the office mathlete and is passionate about finding data-driven strategies to optimize fundraising programs and enact positive change. When she’s not working, you can usually find Shannon baking an extravagant cake while drinking her 7th coffee of the day.
+ About Shilp
With a background in Engineering and Operations, Shilp decided to transfer his problem-solving skills into the non-profit and charitable sector. Having spent a year at FD as a telephone fundraiser and managing day to day operations as Floor Support, Shilp brings his valuable insights to optimize fundraising campaigns. In his free time, you can usually find him either travelling or learning a new recipe in his kitchen.
Content & Mobile Manager
+ About Nathan
Nathan’s first step into the world of fundraising was as an alumni caller for his university – ever since, he has been passionate about finding ways to leverage that experience in support of charitable causes. Having spent a year managing telephone campaigns at FD, Nathan uses his firsthand experience with donor conversations to produce compelling content for our fundraising teams. In his spare time, you will almost definitely find him immersed in a good book, or in the kitchen trying to master a new recipe.
Elbethel Solomon Letybelu
+ About Elbethel
+ About Nadeem
With a background in Data Analytics, Nadeem rin January of 2022 and is looking to bring an analyst-centric approach to Fundraising. In his free time, you’ll find him trying out different recipes in the kitchen or grilling outdoors.
+ About Aathi
Aathi is completing her undergrad in Neuroscience and Mental Health (Honours) with a Minor in Psychology at Carleton University. She is a goal-oriented analyst who thrives to optimize fundraising strategies in the non-profit sector with the help of our previous fundraising experience. She loves to travel and says if travel were free, you’d never spot her in the same spot again.
Anmol Kaur Batth
+ About Anmol
Anmol’s passion for project management and fundraising can be
tracked back to her pre-professional days. Whether as a member of
Campus project team or being active part of the fundraising events in
college. She has been on the management path from the start.
Backed with her Masters in Marketing and Management and post
graduate certificate in Human Resources Management that will help
her in bringing Human relations and Idea oriented approaches to the
She enjoys going to gym, hiking and loves spending time in nature.
+ About Hussein
+ About Erin
Having completed a BA in Human Environment, Erin has always been passionate about contributing to the betterment of humankind. Through volunteer work in university, she developed an understanding of
organized outreach and fundraising and with her love of math and data, found a role that perfectly combines all of her interests.
When she’s not working, you can find Erin either on the court playing
volleyball or out on the field playing soccer. She enjoys anything and everything outdoors and loves animals.
+ About Ashfaq
A data-driven individual with a passion to solve the big issues in today’s world. Ashfaq has a Master’s degree in Management, specializing in International Accounting and Finance. Prior to moving to Canada to pursue higher education, he had a career in Management Consulting with experience in public and private sector projects. His true interest is in creating a meaningful impact in the community and leaving things better than how he found them.
Ai Yin Han
+ About Ai Yin
With over 10 years working in the field, Ai Yin has established herself as a seasoned graphic designer. Whether it’s creating the perfect direct mail pack, an online donation page, an email, social media advertising or video editing, Ai Yin is always up for a new creative challenge.
In her free time, Ai Yin likes doing crafts anything DIY. She is also a fantasy and animated movie lover. She also enjoys hiking, cycling, and playing badminton with her friends and families.