25 years of experience with a track record in innovation and results

At Fundraising Direct we are passionate about innovation and creativity. We deliver fundraising solutions that drive progress and change, and support the mission of our clients, the leading not-for profit organizations and charities in Canada.

We believe in a donor-centric approach and put the supporter relationship at the centre of everything we do. Your mission, data and supporter insights drive the execution across all channels, including out of home, digital, direct mail and telephone.

We can transform your fundraising program. Contact us today.


To deliver creative solutions that exceed our clients’ expectations and fundraising goals


A community of prosperous and progressive not-for-profit organizations achieving success


  • To lead the market in direct response
  • To influence social change
  • To inspire and nurture excellence
  • To deliver value through efficiency


Karl Holweger
Owner & Founder
After 25 years of creating fundraising programs for UK charities and running one of the UK’s largest fundraising agencies Karl decided to move to a place with less rain, proper mountains and a progressive government. Apart from helping clients to come up with great fundraising strategy, his main role is as the agencies coffee-boy. When not busy running the agency Karl can be found on any type of board. (snow, kite or long)


Graeme Binning
With a track record in running operations in four different countries, and the inaugural employee at Fundraising Direct, Graeme has a hand in everything that goes on at the agency. A strong director and dedicated fundraiser with many years of experience, he ensures that the agency runs smoothly and that nothing gets in the way of supporting our clients and their causes. Graeme’s dog Bernadette is a frequent visitor to the office.


Vanessa Landry
Chief Strategy Officer
Passionate about social impact and innovation, Vanessa has spent nearly 10 years running fundraising and marketing campaigns in Australia and the UK, and has joined FD to have wider impact across the Canadian market. She can often be found getting her zen on in the yoga studio or boarding a flight to yet another exciting destination. While she is Canadian originally, her favourite game is having people guess her very confusing accent after 25 years abroad.

Hannah Crawley
Account Director
Having moved across the pond from London, Hannah joins Fundraising Direct after 6 years in both agency and client side roles within the UK fundraising industry. Hannah brings a passion for the sector and strategic influence across telemarketing, direct mail, digital, mobile and DRTV. Driven by innovation and insight, she has worked across a variety of channels and audiences to produce sector leading campaigns for monthly givers, mid-level donors, and legacy prospects. In her spare time you’ll usually find her in a popular brunch spot with friends, planning her next adventure.


Joanne Walsh
Account Director

Jo has recently made the move to Montreal’s cooler climate from sunny Sydney. After five years working as a project manager in the Asia Pacific not-for-profit sector, Jo made the decision to take that experience and passion for helping communities on the ground and apply it to creating mission based fundraising campaigns. When not working with clients, Jo can be found looking for the best flight deals and next opportunity to get on a plane.

Jessica Hosseiny
Account Manager

After seven years living and working in London, Jess was up for a new challenge. Passionate about seeing a real change, she moved from working in retail startups to the UK charity sector. With experience in a variety of channels, she brings insights from telemarketing, direct mail, mobile and digital, which allow her to build data driven campaigns and inspire creative solutions. Moving from living on a narrowboat on the London canals, Jess now enjoys exploring the Canadian outdoors and soaking up the culture (especially the food).


Claire MacDonald
Print Manager
Claire has been involved for over 15 years in organising and producing direct mail and print projects for hundreds of different organisations. Claire is great at driving projects forward and ensures that all our mailings are printed and go out on time. When not working Claire likes to spend time in the sun especially during our Montreal winters.