Converting #GivingTuesday Donors into Long Term Supporters!

#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …

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Why You Should Be Growing Your Planned Giving Program Today

The anxiety around COVID-19 has caused unprecedented numbers of Canadians to reach out to legal firms and online suppliers for will and living trust services. At the same time, while many fundraising channels are struggling, legacy giving has seen a year-on-year increase across the sector. Few donors have the capacity to make a traditional major gift, …

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What is a Monthly First Organization and Why You Should Be One

You have convinced your board in the value of investing in monthly donors, you have developed an integrated monthly donor acquisition program, and you have a user tested your online monthly donor signup – What is the next level of monthly giving success? How can you radically increase your monthly donors numbers and financial impact? …

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Conversations with your Board: Investing in a Monthly Donor Program

As a fundraising professional, you have long understood the value of an integrated, multi-channel monthly donor program. At Fundraising Direct we often hear about one barrier to ensuring your organization can invest in an effective program – your board of directors. A well-crafted monthly donor program with the capacity to make a financial impact takes …

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