Creative Ways to Incorporate your Board into Donor Stewardship

Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your …

Read moreCreative Ways to Incorporate your Board into Donor Stewardship

Discover the Fastest Growing Fundraising Tool

Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors …

Read moreDiscover the Fastest Growing Fundraising Tool

What is a Monthly First Organization and Why You Should Be One

You have convinced your board in the value of investing in monthly donors, you have developed an integrated monthly donor acquisition program, and you have a user tested your online monthly donor signup – What is the next level of monthly giving success? How can you radically increase your monthly donors numbers and financial impact? …

Read moreWhat is a Monthly First Organization and Why You Should Be One

Conversations with your Board: Investing in a Monthly Donor Program

As a fundraising professional, you have long understood the value of an integrated, multi-channel monthly donor program. At Fundraising Direct we often hear about one barrier to ensuring your organization can invest in an effective program – your board of directors. A well-crafted monthly donor program with the capacity to make a financial impact takes …

Read moreConversations with your Board: Investing in a Monthly Donor Program

Three Elements of a Successful Direct Mail Campaign

1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are receiving direct mail from other organizations (shock, horror!) and their mailboxes are full of delivery pamphlets, bills and postcards. In order to move your donors from passive readers to active direct mail donors you need to ensure your creative goes …

Read moreThree Elements of a Successful Direct Mail Campaign

Heart & Stroke Propensity Modelling

[vc_row][vc_column][vc_column_text] Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, …

Read moreHeart & Stroke Propensity Modelling

Canadian Red Cross Text Value Exchange

[vc_row][vc_column][vc_column_text] Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also …

Read moreCanadian Red Cross Text Value Exchange