Building a Strategy for Giving Tuesday Success

 Last year more than $36.1M was donated online in the 24 hours of Giving Tuesday.Those dollars weren’t raised by those who started planning the week or even the month before. An integrated, mission-driven campaign takes a minimum of three months of planning – and we want this roadmap and the series of emails following it …

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Analyzing Your Year-End Results To Ensure Long-Term Success

Your end-of-year appeal is over and I’m sure you have been tracking each gift as they arrived – through the website, phone, or mail and hopefully over social media and SMS. How did your end-of-year fundraising tally up? Now is the time to take a moment to celebrate, 2020 presented an unprecedented fundraising landscape and …

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Will Mobile Transform Canadian Fundraising?

Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. …

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Heart & Stroke
Propensity Modelling

Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, they …

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Propensity Modelling

20 Days

Since we have met Jamal and Hiba this is definitely the longest we have gone without seeing each other.  We were away for 20 days from mid December.  Most days Hiba and I would text through WhatsApp – at least whenever I could find wifi we did. We were due to arrive back to Montreal …

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West Island Palliative Care
Donor Engagement

[vc_row][vc_column][vc_column_text] Goal – Donor engagement Our client West Island Palliative Care (the Residence) provides a unique environment of love and personal care to people who are facing the end of their lives through terminal illness. The charity has an active and passionate support base, many of who have had family members and close friends experience …

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Donor Engagement