Always Ready – The Red Cross and Fundraising Direct

At the Red Cross, we talk about being prepared a lot. We want every household across the country to have an Emergency Preparedness kit, complete with battery-operated flashlight, a three-day supply of water, an emergency blanket and a first aid kit. We know that even though we’d all prefer not to have to use any …

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The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3

This is my second article on the DMA Fundraising Conference and today we’re looking at the science of giving. The brain, the why, and the how of giving. Be sure to check out my previous article about: Making Mobile Work with Paul de Gregorio from Open; and keep an eye out for my upcoming How …

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Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3

As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking forward, trying our best, and doing something new. As such, you can imagine that I have a rather unique take on a fundraising conference like the Data & Marketing Association Nonprofit Federation in Washington DC this past February. What …

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Will Mobile Transform Canadian Fundraising?

Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. …

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6 Things Every Fundraiser Needs to Know about Monthly Donors

Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? …

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Heart & Stroke
Propensity Modelling

[vc_row][vc_column][vc_column_text] Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, …

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Propensity Modelling

20 Days

Since we have met Jamal and Hiba this is definitely the longest we have gone without seeing each other.  We were away for 20 days from mid December.  Most days Hiba and I would text through WhatsApp – at least whenever I could find wifi we did. We were due to arrive back to Montreal …

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