Tests You Should Be Running to Improve Fundraising Performance

Fundraising Direct has consistently delivered successful fundraising campaigns for its clients because every strategy is driven by data. Every strategy includes a test, every test is analyzed, and those learnings drive the next innovation. The ‘live’ nature of fundraising provides a unique opportunity to be continuously learning and improving. You have an opportunity to be …

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Tactical or Strategic?

As an organization that has the privilege of running integrated fundraising strategies for some of Canada’s most impactful charities, we see firsthand the incredible power of the telephone in connecting with donors. Whether it be for a simple stewardship activity, an emergency cash appeal, or a conversion to monthly giving no channel is as effective …

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Why you should be using professional fundraisers

A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …

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Fundraising Trends 2021 – Part Two: Don’t just survive, thrive!

Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …

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Fundraising Trends of 2021 – Part One: Digital, Digital, Digital!

2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …

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Converting #GivingTuesday Donors into Long Term Supporters!

#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …

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Creative Ways to Incorporate your Board into Donor Stewardship

Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your …

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6 Things Every Fundraiser Needs to Know about Monthly Donors

Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? …

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