The good folks at the Program on Negotiation at Harvard Law School do us a favour by defining the “anchoring effect.” The effect is a cognitive bias that describes our tendencies to rely heavily on the first piece of information offered when we make decisions[1]. We tend to use that initial piece of information to …
At Fundraising Direct, we have been champions of donor-centric mission-driven fundraising for the last decade since we first set up in Canada. At the centre of every fundraising strategy is the donor – we strive to improve their experience, make their lives simple, make them the catalyst for change, and get the gift. But…. As the …
There are settings on your phone and apps available that will stop your notifications when you get a text or iMessage. I worked with a colleague who used these features during the day so that she wouldn’t be distracted by her friends during the day. My best friend sets her notifications so that she doesn’t …
Last time, we talked about donor engagement as the new acquisition. By focusing energy and resources on delivering meaningful experience, you can retain donors at a higher rate, thus reducing the need to stay on the acquisition and attrition hamster wheel. There will be a few themes that you will see through the series of …
Jay Hollister is, as he describes himself, a customer-experienced obsessed professional. He began his career in the Business Process Outsourcing space, supporting contact center operations for the financial services sector. There he had the opportunity to wear many hats and really discover the many facets of client relations, customer experience and loyalty. Then in 2014 …
To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective Giving Tuesday Campaigns and compiled our top five tips to ensure your campaign exceeds the target! Put Mission at the Center People will find, support, and promote your cause if they believe in your mission! Finding stories that speak directly to …
Fundraising Direct has consistently delivered successful fundraising campaigns for its clients because every strategy is driven by data. Every strategy includes a test, every test is analyzed, and those learnings drive the next innovation. The ‘live’ nature of fundraising provides a unique opportunity to be continuously learning and improving. You have an opportunity to be …
Read moreTests You Should Be Running to Improve Fundraising Performance
As an organization that has the privilege of running integrated fundraising strategies for some of Canada’s most impactful charities, we see firsthand the incredible power of the telephone in connecting with donors. Whether it be for a simple stewardship activity, an emergency cash appeal, or a conversion to monthly giving no channel is as effective …
A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …
Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …
Read moreFundraising Trends 2021 – Part Two: Don’t just survive, thrive!