Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …
Read moreFundraising Trends 2021 – Part Two: Don’t just survive, thrive!
2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …
Read moreFundraising Trends of 2021 – Part One: Digital, Digital, Digital!
As we enter the holiday season and reflect on the year that was, everyone here at Fundraising Direct continues to be blown away by the incredible generosity shown by donors in 2020. When faced with a global health crisis, Canadians were able to think beyond the impact of the pandemic on their own lives and …
#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …
Read moreConverting #GivingTuesday Donors into Long Term Supporters!
Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your …
Read moreCreative Ways to Incorporate your Board into Donor Stewardship
Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? …
Read more6 Things Every Fundraiser Needs to Know about Monthly Donors
