The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3

This is my second article on the DMA Fundraising Conference and today we’re looking at the science of giving. The brain, the why, and the how of giving. Be sure to check out my previous article about: Making Mobile Work with Paul de Gregorio from Open; and keep an eye out for my upcoming How …

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Will Mobile Transform Canadian Fundraising?

Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. …

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6 Things Every Fundraiser Needs to Know about Monthly Donors

Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? …

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Heart & Stroke Propensity Modelling

[vc_row][vc_column][vc_column_text] Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, …

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Heart & Stroke
Propensity Modelling

[vc_row][vc_column][vc_column_text] Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, …

Read moreHeart & Stroke
Propensity Modelling

West Island Palliative Care
Donor Engagement

[vc_row][vc_column][vc_column_text] Goal – Donor engagement Our client West Island Palliative Care (the Residence) provides a unique environment of love and personal care to people who are facing the end of their lives through terminal illness. The charity has an active and passionate support base, many of who have had family members and close friends experience …

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Donor Engagement

West Island Palliative Care Donor Engagement

[vc_row][vc_column][vc_column_text] Goal – Donor engagement Our client West Island Palliative Care (the Residence) provides a unique environment of love and personal care to people who are facing the end of their lives through terminal illness. The charity has an active and passionate support base, many of who have had family members and close friends experience …

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Canadian Red Cross Text Value Exchange

[vc_row][vc_column][vc_column_text] Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also …

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Canadian Red Cross
Text Value Exchange

[vc_row][vc_column][vc_column_text] Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also …

Read moreCanadian Red Cross
Text Value Exchange