At Fundraising Direct, we have been champions of donor-centric mission-driven fundraising for the last decade since we first set up in Canada. At the centre of every fundraising strategy is the donor – we strive to improve their experience, make their lives simple, make them the catalyst for change, and get the gift. But…. As the …
If we have learned anything over the last two years, it is that sustainability should be at the core of fundraising planning. While single events or appeals may have a short-term high impact, outside factors can force them from your strategy in a matter of weeks! Monthly donors should be at the center of your …
The vast majority of organizations now understand the significant and unprecedented impact of #GivingTuesday. So you dedicated the time and resources into planning your campaign, your communication plan, and scheduling your social media posts, but have you thought about what will happen to all these new donors in December? If your organization invested in #GivingTuesday, …
Read more#Giving Tuesday… Then What?! Maximizing your relationship with Giving Tuesday Donors
To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective Giving Tuesday Campaigns and compiled our top five tips to ensure your campaign exceeds the target! Put Mission at the Center People will find, support, and promote your cause if they believe in your mission! Finding stories that speak directly to …
Last year more than $36.1M was donated online in the 24 hours of Giving Tuesday.Those dollars weren’t raised by those who started planning the week or even the month before. An integrated, mission-driven campaign takes a minimum of three months of planning – and we want this roadmap and the series of emails following it …
“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our association with older donors and direct mail is one of the most adamantly held beliefs in the fundraising space. Our need to ardently defend our older donors from the attacks of audacious email campaigns or heaven forbid social media targeting …
Read moreYour grandma is on Facebook: Is it time to reassess how we target older donors?
The Canadian Red Cross, CAMH, UNICEF, SickKids – all examples of leading charities with innovative, best in market, fundraising teams. What’s another thing they have in common? They have all effectively implemented text-to-donate campaigns. Data provided by the Mobile Giving Foundation Canada (MGFC) shows donations in March 2020 were up 980% over the same time-period …
Read moreWhy Text to Donate is the Tool of Choice for Canada’s Leading Fundraisers
As May comes to an end, we are also wrapping up Leave a Legacy Month. We wanted to take the opportunity to assess how legacy fundraising has changed over the past 18 months and how COVID-19 has made us rethink how we approach legacy giving in Canada. We know Canadians are reaching out to estate …
Read moreKey Components of Successful Legacy Fundraising in 2021
As a fundraising agency dedicated to finding and perfecting the next fundraising innovation, we have been keeping a close eye on TikTok and its potential for use in fundraising. Unlike many other social media channels that we’ve already demonstrated as effective fundraising tools, we held back on TikTok. There are two key drivers of our …
Fundraising Direct has consistently delivered successful fundraising campaigns for its clients because every strategy is driven by data. Every strategy includes a test, every test is analyzed, and those learnings drive the next innovation. The ‘live’ nature of fundraising provides a unique opportunity to be continuously learning and improving. You have an opportunity to be …
Read moreTests You Should Be Running to Improve Fundraising Performance