#Giving Tuesday… Then What?! Maximizing your relationship with Giving Tuesday Donors

The vast majority of organizations now understand the significant and unprecedented impact of #GivingTuesday. So you dedicated the time and resources into planning your campaign, your communication plan, and scheduling your social media posts, but have you thought about what will happen to all these new donors in December? If your organization invested in #GivingTuesday, …

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Our Top 5 Tips for Giving Tuesday!

To help finalize your Giving Tuesday strategy, Fundraising Direct has reviewed our most effective Giving Tuesday Campaigns and compiled our top five tips to ensure your campaign exceeds the target! Put Mission at the Center People will find, support, and promote your cause if they believe in your mission! Finding stories that speak directly to …

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Building a Strategy for Giving Tuesday Success

 Last year more than $36.1M was donated online in the 24 hours of Giving Tuesday.Those dollars weren’t raised by those who started planning the week or even the month before. An integrated, mission-driven campaign takes a minimum of three months of planning – and we want this roadmap and the series of emails following it …

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Your grandma is on Facebook: Is it time to reassess how we target older donors?

“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our association with older donors and direct mail is one of the most adamantly held beliefs in the fundraising space. Our need to ardently defend our older donors from the attacks of audacious email campaigns or heaven forbid social media targeting …

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Why Text to Donate is the Tool of Choice for Canada’s Leading Fundraisers

The Canadian Red Cross, CAMH, UNICEF,  SickKids – all examples of leading charities with innovative, best in market, fundraising teams. What’s another thing they have in common? They have all effectively implemented text-to-donate campaigns. Data provided by the Mobile Giving Foundation Canada (MGFC) shows donations in March 2020 were up 980% over the same time-period …

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Is TikTok the Next Fundraising Frontier?

As a fundraising agency dedicated to finding and perfecting the next fundraising innovation, we have been keeping a close eye on TikTok and its potential for use in fundraising. Unlike many other social media channels that we’ve already demonstrated as effective fundraising tools, we held back on TikTok. There are two key drivers of our …

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Tests You Should Be Running to Improve Fundraising Performance

Fundraising Direct has consistently delivered successful fundraising campaigns for its clients because every strategy is driven by data. Every strategy includes a test, every test is analyzed, and those learnings drive the next innovation. The ‘live’ nature of fundraising provides a unique opportunity to be continuously learning and improving. You have an opportunity to be …

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The Role of Mid Level Donors in Your Monthly Giving Program

Who are mid-level donors and why aren’t you focusing on them? The mid-level donor seems to be a mystery to many organizations, they give too much to be included in a general cash appeal, but they have not graduated to transformational giving. While many organizations aspire to treat them as major donors to support a …

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Tactical or Strategic?

As an organization that has the privilege of running integrated fundraising strategies for some of Canada’s most impactful charities, we see firsthand the incredible power of the telephone in connecting with donors. Whether it be for a simple stewardship activity, an emergency cash appeal, or a conversion to monthly giving no channel is as effective …

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