Why you should be using professional fundraisers

A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …

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Analyzing Your Year-End Results To Ensure Long-Term Success

Your end-of-year appeal is over and I’m sure you have been tracking each gift as they arrived – through the website, phone, or mail and hopefully over social media and SMS. How did your end-of-year fundraising tally up? Now is the time to take a moment to celebrate, 2020 presented an unprecedented fundraising landscape and …

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Fundraising Trends 2021 – Part Two: Don’t just survive, thrive!

Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …

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Fundraising Trends of 2021 – Part One: Digital, Digital, Digital!

2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …

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Converting #GivingTuesday Donors into Long Term Supporters!

#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …

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Using SMS to Help Double Direct Mail Response

FD Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success.  Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …

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Why You Should Be Growing Your Planned Giving Program Today

The anxiety around COVID-19 has caused unprecedented numbers of Canadians to reach out to legal firms and online suppliers for will and living trust services. At the same time, while many fundraising channels are struggling, legacy giving has seen a year-on-year increase across the sector. Few donors have the capacity to make a traditional major gift, …

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Creative Ways to Incorporate your Board into Donor Stewardship

Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your …

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