Direct Mail Archives - Fundraising Direct

Your grandma is on Facebook: Is it time to reassess how we target older donors?

09/09/2021 by Joanne Walsh

“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our association with older donors and direct mail is one of the most adamantly held beliefs in the fundraising space. Our need to ardently defend our older donors from the attacks of audacious email campaigns or heaven forbid social media targeting …

Key Components of Successful Legacy Fundraising in 2021

02/06/2021 by Joanne Walsh

As May comes to an end, we are also wrapping up Leave a Legacy Month. We wanted to take the opportunity to assess how legacy fundraising has changed over the past 18 months and how COVID-19 has made us rethink how we approach legacy giving in Canada. We know Canadians are reaching out to estate …

Using SMS to Help Double Direct Mail Response

08/12/202025/11/2020 by Joanne Walsh

FD Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success. Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …

Three Elements of a Successful Direct Mail Campaign

08/12/202019/08/2020 by Joanne Walsh

1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are receiving direct mail from other organizations (shock, horror!) and their mailboxes are full of delivery pamphlets, bills and postcards. In order to move your donors from passive readers to active direct mail donors you need to ensure your creative goes …