Using SMS to Help Double Direct Mail Response

CAMH Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success.  Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …

Read moreUsing SMS to Help Double Direct Mail Response

Three Elements of a Successful Direct Mail Campaign

1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are receiving direct mail from other organizations (shock, horror!) and their mailboxes are full of delivery pamphlets, bills and postcards. In order to move your donors from passive readers to active direct mail donors you need to ensure your creative goes …

Read moreThree Elements of a Successful Direct Mail Campaign