The anxiety around COVID-19 has caused unprecedented numbers of Canadians to reach out to legal firms and online suppliers for will and living trust services. At the same time, while many fundraising channels are struggling, legacy giving has seen a year-on-year increase across the sector. Few donors have the capacity to make a traditional major gift, …
Read moreWhy You Should Be Growing Your Planned Giving Program Today
Your board of directors can be an incredible asset to your overall fundraising strategy. While they are often our first port of call for major donor acquisition, there are so many opportunities to leverage their connections, position, and gravitas in creative ways. One key area where your board members can add value is in your …
Read moreCreative Ways to Incorporate your Board into Donor Stewardship
Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors …
1. Does it scream “Open Me!!”? There is a distinct possibility that your donors are receiving direct mail from other organizations (shock, horror!) and their mailboxes are full of delivery pamphlets, bills and postcards. In order to move your donors from passive readers to active direct mail donors you need to ensure your creative goes …
Read moreThree Elements of a Successful Direct Mail Campaign