Who are mid-level donors and why aren’t you focusing on them? The mid-level donor seems to be a mystery to many organizations, they give too much to be included in a general cash appeal, but they have not graduated to transformational giving. While many organizations aspire to treat them as major donors to support a …
Read moreThe Role of Mid Level Donors in Your Monthly Giving Program
As an organization that has the privilege of running integrated fundraising strategies for some of Canada’s most impactful charities, we see firsthand the incredible power of the telephone in connecting with donors. Whether it be for a simple stewardship activity, an emergency cash appeal, or a conversion to monthly giving no channel is as effective …
A charity’s donors are its lifeblood. These are the people that ensure your programs are sustainable and that you’re progressing your mission. With the opportunity to contact these supporters via telephone just once or twice per year, would you feel comfortable putting your donors in the hands of eager volunteers? Or would you feel better …
Your end-of-year appeal is over and I’m sure you have been tracking each gift as they arrived – through the website, phone, or mail and hopefully over social media and SMS. How did your end-of-year fundraising tally up? Now is the time to take a moment to celebrate, 2020 presented an unprecedented fundraising landscape and …
Read moreAnalyzing Your Year-End Results To Ensure Long-Term Success
Last week we considered the digital trends that should be factored into your 2021 fundraising planning (if you did not get a chance to read it, check it out here.) This week, we wanted to highlight three other considerations that may differentiate between surviving and thriving in 2021. GEN Z: The Audience to Target in 2021 …
Read moreFundraising Trends 2021 – Part Two: Don’t just survive, thrive!
2021 will be all about finding your donors where they are spending their time – online! Online giving has been growing by 10% year on year in Canada and we are seeing that those organizations who are creating unique strategies for their digital and mobile channels are maximizing their opportunity to acquire new donors and …
Read moreFundraising Trends of 2021 – Part One: Digital, Digital, Digital!
As we enter the holiday season and reflect on the year that was, everyone here at Fundraising Direct continues to be blown away by the incredible generosity shown by donors in 2020. When faced with a global health crisis, Canadians were able to think beyond the impact of the pandemic on their own lives and …
#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …
Read moreConverting #GivingTuesday Donors into Long Term Supporters!
FD Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success. Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …
