Your grandma is on Facebook: Is it time to reassess how we target older donors?
“My older donors are direct mail donors, and I wouldn’t want to mess with that.” Our...
Why Text to Donate is the Tool of Choice for Canada’s Leading Fundraisers
The Canadian Red Cross, CAMH, UNICEF, SickKids – all examples of leading charities with...
Key Components of Successful Legacy Fundraising in 2021
As May comes to an end, we are also wrapping up Leave a Legacy Month. We wanted to take the...
Is TikTok the Next Fundraising Frontier?
As a fundraising agency dedicated to finding and perfecting the next fundraising innovation, we...
Tests You Should Be Running to Improve Fundraising Performance
Fundraising Direct has consistently delivered successful fundraising campaigns for its clients...
The Role of Mid Level Donors in Your Monthly Giving Program
Who are mid-level donors and why aren’t you focusing on them? The mid-level donor seems to be a...
Tactical or Strategic?
As an organization that has the privilege of running integrated fundraising strategies for some of...
Why you should be using professional fundraisers
A charity’s donors are its lifeblood. These are the people that ensure your programs are...
Fundraising Trends 2021 – Part Two: Don’t just survive, thrive!
Last week we considered the digital trends that should be factored into your 2021 fundraising...
Fundraising Trends of 2021 – Part One: Digital, Digital, Digital!
2021 will be all about finding your donors where they are spending their time – online! Online...