Fundraising & Technology

Converting #GivingTuesday Donors into Long Term Supporters!

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#GivingTuesday is a philanthropic phenomenon, easily accessed by all social impact organizations to generate support, volunteers, and donations. In 2019, $21.9M was raised in Canada over a 24-hour period, illustrating the power of a concise, easy to access social media-driven campaign. But in our experience many organizations, through a lack of action, are letting donors walk …

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Using SMS to Help Double Direct Mail Response

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FD Case Study Over the past decade Fundraising Direct has been working with our clients to test the most effective ways to integrate mobile giving into ongoing and new individual giving programs and the fundraising strategies driving their success.  Whether it is a stewardship strategy, monthly giving upgrade mechanism or donor engagement tool, we’ve consistently …

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Discover the Fastest Growing Fundraising Tool

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Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors …

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Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3

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As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking forward, trying our best, and doing something new. As such, you can imagine that I have a rather unique take on a fundraising conference like the Data & Marketing Association Nonprofit Federation in Washington DC this past February. What …

Read moreMaking Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3