Graeme Binning

Heart & Stroke
Propensity Modelling

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Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, they asked Fundraising Direct to review the current approach to the conversion of cash supporters to monthly giving and to design a more effective strategy. Strategy … Read More “Heart & Stroke
Propensity Modelling”