Science of Giving

The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3

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This is my second article on the DMA Fundraising Conference and today we’re looking at the science of giving. The brain, the why, and the how of giving. Be sure to check out my previous article about: Making Mobile Work with Paul de Gregorio from Open; and keep an eye out for my upcoming How to Build a Better Brainstorm with Madeline Stanionis from M+R. Why We Do What We Do I’ve attended Cognitive Behavioural Therapy sessions before so the … Read More “The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3”