Text-to-give has been steadily growing in Canada over the last five years since the Mobile Giving Foundation Canada (MGFC) changed their guidelines on how future stewardship to these donors could work. The Mobile Giving Foundation Canada regulates text donation programs in Canada. Organizations can very simply register for a short code and keyword allowing their donors …
As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking forward, trying our best, and doing something new. As such, you can imagine that I have a rather unique take on a fundraising conference like the Data & Marketing Association Nonprofit Federation in Washington DC this past February. What …
Read moreMaking Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3
Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. …