Success Story

Heart & Stroke
Propensity Modelling

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Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, they asked Fundraising Direct to review the current approach to the conversion of cash supporters to monthly giving and to design a more effective strategy. Strategy … Read More “Heart & Stroke
Propensity Modelling”

West Island Palliative Care
Donor Engagement

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Goal – Donor engagement Our client West Island Palliative Care (the Residence) provides a unique environment of love and personal care to people who are facing the end of their lives through terminal illness. The charity has an active and passionate support base, many of who have had family members and close friends experience a terminal illness and may have also seen firsthand the dignified and unique end of life experience that the Residence provides. For the annual fall appeal … Read More “West Island Palliative Care
Donor Engagement”

Canadian Red Cross
Text Value Exchange

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Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also set an ambitious target to significantly grow the size of this monthly giving file. To do this will require the development of new and innovative approaches … Read More “Canadian Red Cross
Text Value Exchange”