Industry Insights

The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3

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This is my second article on the DMA Fundraising Conference and today we’re looking at the science of giving. The brain, the why, and the how of giving. Be sure to check out my previous article about: Making Mobile Work with Paul de Gregorio from Open; and keep an eye out for my upcoming How to Build a Better Brainstorm with Madeline Stanionis from M+R. Why We Do What We Do I’ve attended Cognitive Behavioural Therapy sessions before so the … Read More “The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3”

Will Mobile Transform Canadian Fundraising?

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Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. It is a way you can reach out to new supporter audiences and start a conversation. These individuals can take their support even further especially … Read More “Will Mobile Transform Canadian Fundraising?”

6 Things Every Fundraiser Needs to Know about Monthly Donors

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Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? As fundraisers, we all know that a monthly giver is more valuable than a cash supporter but do you know exactly how much more valuable … Read More “6 Things Every Fundraiser Needs to Know about Monthly Donors”

Heart & Stroke
Propensity Modelling

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Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, they asked Fundraising Direct to review the current approach to the conversion of cash supporters to monthly giving and to design a more effective strategy. Strategy … Read More “Heart & Stroke
Propensity Modelling”

West Island Palliative Care
Donor Engagement

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Goal – Donor engagement Our client West Island Palliative Care (the Residence) provides a unique environment of love and personal care to people who are facing the end of their lives through terminal illness. The charity has an active and passionate support base, many of who have had family members and close friends experience a terminal illness and may have also seen firsthand the dignified and unique end of life experience that the Residence provides. For the annual fall appeal … Read More “West Island Palliative Care
Donor Engagement”

Canadian Red Cross
Text Value Exchange

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Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also set an ambitious target to significantly grow the size of this monthly giving file. To do this will require the development of new and innovative approaches … Read More “Canadian Red Cross
Text Value Exchange”