DRIVING SUCCESS
WITH INNOVATION AND CREATIVITY

Always Ready – The Red Cross and Fundraising Direct

Posted on Tags

At the Red Cross, we talk about being prepared a lot. We want every household across the country to have an Emergency Preparedness kit, complete with battery-operated flashlight, a three-day supply of water, an emergency blanket and a first aid kit. We know that even though we’d all prefer not to have to use any of these items, disasters can strike at any time and we must all be prepared to deal with the worst. Whether a fire that forces … Read More “Always Ready – The Red Cross and Fundraising Direct”

How to Build Your Creative Culture

Posted on Tags , ,

A great idea can change the world. But they are hard to find. Where do they come from? And how do you get one? Great ideas come from a great creative culture, a culture that nurtures and inspires, that celebrates experimentation. A strong creative culture can only exist in a safe place. And the only way you can build that trust is through agreeing on the rules. Here at Fundraising Direct we keep the rules simple but they are absolute. … Read More “How to Build Your Creative Culture”

The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3

Posted on Tags , ,

This is my second article on the DMA Fundraising Conference and today we’re looking at the science of giving. The brain, the why, and the how of giving. Be sure to check out my previous article about: Making Mobile Work with Paul de Gregorio from Open; and keep an eye out for my upcoming How to Build a Better Brainstorm with Madeline Stanionis from M+R. Why We Do What We Do I’ve attended Cognitive Behavioural Therapy sessions before so the … Read More “The Behavioural Science of Giving – A Creative Take on the DMA Fundraising Conference – Part 2 of 3”

Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3

Posted on Tags , ,

As the Creative Manager at Fundraising Direct, it’s my job to make sure we’re always looking forward, trying our best, and doing something new. As such, you can imagine that I have a rather unique take on a fundraising conference like the Data & Marketing Association Nonprofit Federation in Washington DC this past February. What I’m looking for is creative, innovative ideas that will help us take our clients and their supporters somewhere unexpected. The future of fundraising is in … Read More “Making Mobile Work – A Creative Take on the DMA Fundraising Conference – Part 1 of 3”

Ayham is Turning 3!

Posted on Tags

Hiba had called me during the week and reminded me that Ayham’s birthday is Feb 10. He is turning 3 years old! This will be his first birthday in Canada. We agreed that she would bake a cake and bring it over to our house on Saturday Feb 11. Jamal had chicken marinating and he made shawarma for us, special bread folded with home made mayo, pickles and the delicious chicken. It was yummy! Then we sang happy birthday to … Read More “Ayham is Turning 3!”

Will Mobile Transform Canadian Fundraising?

Posted on Tags , ,

Incorporating mobile support into fundraising programs has transformed individual giving in many countries around the world. It has re-invigorated tired channels and created new ways to engage supporters. Could mobile deliver the same big changes to Canadian fundraising? What is Mobile Fundraising? Mobile fundraising engages new and existing supporters through text-to-donate, text-to-support and text-to-get campaigns. It is a way you can reach out to new supporter audiences and start a conversation. These individuals can take their support even further especially … Read More “Will Mobile Transform Canadian Fundraising?”

6 Things Every Fundraiser Needs to Know about Monthly Donors

Posted on Tags ,

Every fundraiser knows that monthly donors are much more valuable to their organization than one time cash givers. But how can you be sure that you are getting the best out of your monthly donors? Here are 6 essential things you need to know about monthly givers. 1) Exactly how valuable is a monthly giver? As fundraisers, we all know that a monthly giver is more valuable than a cash supporter but do you know exactly how much more valuable … Read More “6 Things Every Fundraiser Needs to Know about Monthly Donors”

Cooking Lessons

Posted on Tags

The pop up restaurant in December was a real success. Two of our staff who attended asked if they could setup a date to have private cooking lessons with Hiba.  This was arranged for Feb 4. Hiba came early in the afternoon and she and Karl did all the shopping. Then Bre and Morgan arrived at 3pm, cooking commenced, partners turned up at 6pm to eat all the lovely food.  We had lots of jokes and laughing during the afternoon.  … Read More “Cooking Lessons”

Heart & Stroke
Propensity Modelling

Posted on Tags ,

Goal – Propensity modelling The Heart & Stroke Foundation has, for more than 60 years, been dedicated to fighting heart disease and stroke. Their work has saved thousands of lives and improved the lives of millions of others. With the growth of Heart & Stroke’s monthly file being a strategic priority for the organization, they asked Fundraising Direct to review the current approach to the conversion of cash supporters to monthly giving and to design a more effective strategy. Strategy … Read More “Heart & Stroke
Propensity Modelling”

20 Days

Posted on Tags

Since we have met Jamal and Hiba this is definitely the longest we have gone without seeing each other.  We were away for 20 days from mid December.  Most days Hiba and I would text through WhatsApp – at least whenever I could find wifi we did. We were due to arrive back to Montreal on Jan 3. Hiba phoned me that day but we were in transit, in an airport in Denver. I said I will call you tomorrow! … Read More “20 Days”