The Anchoring Effect

The good folks at the Program on Negotiation at Harvard Law School do us a favour by defining the “anchoring effect.” The effect is a cognitive bias that describes our tendencies to rely heavily on the first piece of information offered when we make decisions[1]. We tend to use that initial piece of information to …

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Creating meaningful engagement with donors

Jay Hollister is, as he describes himself, a customer-experienced obsessed professional. He began his career in the Business Process Outsourcing space, supporting contact center operations for the financial services sector. There he had the opportunity to wear many hats and really discover the many facets of client relations, customer experience and loyalty. Then in 2014 …

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