Breanne Hargreaves

Canadian Red Cross
Text Value Exchange

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Goal – More monthly givers Canadian Red Cross asked Fundraising Direct to design and test new text value exchange programs to acquire monthly givers. The Canadian Red Cross has one of the largest monthly giving supporter files in Canada and an extensive ongoing program to convert existing supporters to monthly giving. They have also set an ambitious target to significantly grow the size of this monthly giving file. To do this will require the development of new and innovative approaches … Read More “Canadian Red Cross
Text Value Exchange”